Just like with regular TikTok, you have access to filters, effects and camera control. But unlike regular TikTok, there are no limits on your time when you go LIVE. That means you get all the space you need to showcase the very best you’ve got. Whatever that may be.
Sure, you can make content. But with TikTok LIVE you make connections. Real connections in real time, with your viewers and fellow Creators too. And the more your audience tunes in to you, the more you can tune into them. Hello, lifelong fans.
Go deeper with your audience and show them you’re listening by responding to their questions directly.
You’ll be in control the whole time, with a suite of features that allow you to select, showcase and answer the questions you want to answer. And only the questions you want to answer.
While some people like to stay in control, others like to stay in the zone. Adding a LIVE Moderator lets you focus on content creation while someone else takes care of moderation. Win, win.
Want to know more? @matt_and_omar have got you covered.
Pro Tip: You can toggle comments on and off. You can also use filters to hide words or phrases from your stream.
"Your answers might make sense to absolutely no one, but we’re here for your energy bestie."
Want to expand your reach and grow your community? Then double down by partnering up next time you go LIVE. Not only will your audience be in for a treat, but joining forces with other Creators brings their fans in on the fun, too. And if they like what they see, they’ll keep coming back for more.
"Double the gorge and go LIVE with your besties, bestie."
The lead-up to an event can be one of the most exciting parts. With LIVE Events, you can get your audience hyped for your upcoming stream.
LIVE Events lets you schedule, manage and promote your LIVE to draw a bigger crowd. And it lets viewers discover, register, get notifications and receive a reminder when you’re about to start.
More promo, less FOMO, every time.
Pro Tip: A promo video can help draw a bigger crowd. Tap + under Related Videos on your Events page, record a video, add your Events link, hit Done and then Post. Your promo will even appear in viewers’ For You Feed.
"Your answers might make sense to absolutely no one, but we’re here for your energy bestie."
Make sure your audience doesn’t miss a thing with a LIVE countdown sticker.
All you have to do is record a TikTok, pull up the sticker panel on your creation page, add the countdown sticker, enter your LIVE details and post.
Your audience can opt in to receiving a reminder right before you go LIVE.
Pro Tip: Think of LIVE like a TV show. Streaming at the same time and day each week lets your viewers know when to tune in.
"Countdown stickers are like screaming to your fans, ‘Girl, runnnnn!’"
You live and you learn. And now, with TikTok Analytics, you LIVE and you learn too.
Take a quick glimpse at your views to see how many people have tuned in. Or dive headfirst into the data to develop an ongoing LIVE strategy. Whichever way you use it, Analytics lets you access all your information from the last 7 to 28 days in one handy spot.
"10’s, 10’s, 10’s across the board with LIVE Analytics!”
Over 18? Your content can bring in cash, whether it’s for you or for a good cause.
Virtual gifts from your fans earn you diamonds. And diamonds equal earnings. Earnings that you can withdraw straight into your account.
You can also link your LIVE to a nonprofit, prompting your audience to donate to a cause or charity of your choice.
Pro Tip: Before you go LIVE you can turn gifting on or off by tapping settings, and using the LIVE Gifts toggle. Following your livestream head to your profile, go into your account settings, tap balance and click through to LIVE Gifts. You'll be able to withdraw your earnings to your bank or PayPal account!
So you have a good idea of how LIVE works, but no idea what to go LIVE with? Here are some proven formats to get you inspired.
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LIVE is the place to be you. And chances are, you can’t fit all of you into one stream. So why not make a series? Break your content into weekly or monthly LIVES that keep your audience coming back for more.
When people come together, interesting things happen. Especially on LIVE. So why not bring in other Creators. Add more voices to the mix. Because you might just be adding to your audience, too.
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Forget textbooks. Millions of users come to TikTok every day to learn something new. Use LIVE as your very own channel to teach your audience a topic of your choosing.
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Use your moment to make some magic. A behind the scenes look at how you create. The launch of a brand new song. Cut a walkthrough of your favourite recipe. Whatever skills you want to flex, LIVE is the place to do it.
We're committed to maintaining the joyful, supportive, and inspiring community that exists on TikTok while building new relationships with more creators, artists, brands, and viewers through products like TikTok LIVE.
We’ve introduced a few tools to ensure the safety of the LIVE community…
To help you focus on entertaining and engaging the community, ahead of your livestream you can assign another person to help manage your stream by tapping Settings on the right side of the livestream launch screen.
During the LIVE, both you and your moderator can mute and block users to help keep the stream welcoming
and positive.
Our goal is to help people feel comfortable going LIVE, which means taking a hard stance against bullying or hateful comments. We're mindful that some comments or words may seem innocuous to some but are hurtful to others. To protect against this, in the settings tab of the LIVE launch screen, you can turn off comments or add up to 200 terms into the keyword filter to limit those comments in the chat. Words can be added to the list throughout the livestream by hosts and moderators.
"10’s, 10’s, 10’s across the board with LIVE Analytics!”
Once a livestream starts, we want creators to be able to focus on entertaining their viewers. Because negative or abusive comments undermine the passion and energy you put into your livestreams, viewers will now be prompted to reconsider the impact of their words before posting a potentially unkind or harmful comment.
We also have additional safeguards and policies for LIVE, including requiring accounts to be 16 or older to host a livestream, prohibiting gift-baiting (the solicitation of gifts or engagement) as well as fraudulent behavior or scams, including the removal of misleading or impersonation accounts from the platform.
LIVE is perfect for any kind of Creator, but you do need to be 16+ with a minimum of 1,000 followers to use it.
Gifts are only available to users aged 18 years or older. Remember to not actively solicit gifts or offer incentives for gifting. This type of gift baiting violates our community guidelines.
In the left-hand corner you’ll see how many people are tuning in at any one time.
After your LIVE, you’ll be able to find out all kinds of facts and figures like total views, new followers, and number of gifts received. If you have a Creator account, you can find even more data in Analytics. You’ll also have the opportunity to provide TikTok with any feedback on your LIVE experience.
Of course! Why should you miss out on the fun? Live Replays are available for 90 days after your stream. Just head to your Settings and scroll down to LIVE Replay to watch the recording, download it to your device or delete it.
There’s a suite of safety features that help you stay in control throughout your LIVE, including filtering out keywords and comments, and muting or blocking users. Any features you switch on will be carried over to future LIVEs. You can also assign someone else to act as moderator while you do you. Plus TikTok has a dedicated team that reviews and moderates livestreams to ensure community safety.
If you need to troubleshoot anything during your stream, head to your settings, tap Report a Problem > LIVE/Payments/Rewards then choose the topic that best describes your issue. Follow the steps and voila, you should be sorted.
